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Why I’m not a coach? And why is it good for my clients

Since I founded Personal Brand Agency, every other day I hear: “Are you a coach?”, “Isn’t this psychology
what you do?”, “Well, if you are not a coach, then what are you?”, etc.

My answer is No. I am not a coach, I do not have the appropriate education and experience.

I am Nino Tsitlanadze and I have been working in communications for 17 years. This includes journalism,
then PR, branding, marketing, creative industries. This includes 50+ successful projects, I’ve worked on.
This includes being a trainer and a lecturer at 8 best Georgian universities in total. And this includes
creating my own business from scratch. This is what I know and what I am good at.

The main difference between coaching and consulting is as follows:
– Coaching focuses on developing skills and self-discovery by asking targeted questions. The coach
helps the client to develop the skills by examining strengths and limitations.
– Consulting focuses on specific problems or tasks and their solutions. Thus, I offer to discover,
write down and activate a personal brand with specific tools, for example, an author’;s
methodology, and create measurable strategies based on it.

Before starting work with any of my clients, we agree on all stages of work, and most importantly, we
determine the result we need to achieve. Coaching does not have such mechanism.

When do you need to make a session with personal branding consultant?
– If you don’t have a career development vision and strategy, or are not completely sure about it;
– If you’re looking for an experienced professional who will assess your task from different angles
and offer concrete effective solutions;
– If an individual approach is important to you, because there are no two people with identical
personal brands, and the strategy created for you will be 100% authentic and effective;
– If you are focused on quick and measurable results, because on average it takes 4 to 12 weeks to
create a personal brandbook. And a lifetime to implement it.

Book your free 30-minutes session now:  https://forms.gle/UL5sntsJnTWYHtJ38

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